Our breeder recommended the water spray, but I tend to travel to shows etc on my own and thus spraying is not really an option, unless I practice over the shoulder target squirting

I don't think he's uncomfortable, the base is very well padded and there is vetbed like material all around the sides to a height of 8 inches or so, so side protection is reasonable. Maybe its too bumpy, the suspension on the car is quite hard. I guess it could be a fear thing as suggested, but he never hesitates to get in the car, and is very happy sitting in there when stationary/at open shows etc. I know he associates going in the car both for walks and to shows, so it could be an excitement thing?
Maybe he just feels car sick, but hes never ever thrown up in the car?
Can you get DAP diffusers for the car?
thanks for all your suggestions everybody, I will probably give the air collars a try.